Organizations face a critical need to amplify outcomes faster and more broadly than ever before, and it’s imperative that they approach this with an overarching process optimization strategy. Along with the evolution of automation tools and generative AI, the rise of citizen development has exposed the need to understand business processes in the context of transformation and automation. This report outlines the Forrester Process Optimization Maturity Model, with its three maturity levels for successful process optimization and citizen development. Understanding these maturity levels will help technology leaders avoid common pitfalls.