Summary
With ballooning (big) data sources, a need to mine more valuable nuggets from this data, pressure to deliver insights more frequently, and stakeholders that you need to "wow" with deliverables, market insights professionals have reached a tipping point: Manual and basic tools — such as Excel, PowerPoint, and SharePoint — will not allow them to evolve to a higher state of value-add. To progress, market insights professionals need better software tools. In this report, Forrester provides guidance on how market insights professionals should determine and plan their software needs and lays out the types of software tools that market insights professionals should have (or have access to) in order to become sufficiently capable, efficient, and powerful to evolve and support an insights-driven company.
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.