How To Report

Enable Strategic Growth Through Technology

Example Scenarios For Designing A Revenue Technology Stack Aligned With Your Growth Strategies

October 4th, 2022
Katie Linford, Principal Analyst
Katie Linford Principal Analyst
Barbie Mattie, null
Barbie Mattie
With contributors:
Cristina De Martini , Aidan Doyle , Kate Pierpont

Summary

Selecting new technology is one of the most important decisions a B2B marketing leader must make when managing a marketing technology portfolio. It is critical that leaders also consider the company’s overall growth strategy when onboarding systems to incorporate into the technology infrastructure. This report is an overview of six growth strategies and accompanying scenarios that demonstrate the best path to take when designing and aligning your company’s revenue technology stack.

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