Best Practice Report

Enabling Channel Partners As Trusted Advisors

January 1st, 2018


Channel partners that serve as trusted advisors to their customers can play an enhanced role throughout the buying process. Suppliers must consciously develop and enable partners to help them achieve trusted advisor status. Trusted advisor partners are also good candidates to participate in advocacy activities. In this report, we outline the steps suppliers should take to enable their partners to influence their customers as trusted advisors, based on the four phases of the Influencer Lifecycle Framework.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.