Best Practice Report

Enabling The Organization To Support Product Launch

December 21st, 2020
Sam Somashekar, null
Sam Somashekar
With contributor:
Drew Zalucky


Organizational functions beyond sales (e.g., professional services, technical support, billing) require enablement to effectively support the launch of an offering. Product management is accountable for training, support, documentation, and other required elements that enable stakeholder teams to support customer interactions. An organizational enablement plan helps organizations construct, launch, and measure programs that transfer relevant product knowledge to other functions. In this report, we provide guidelines and a template for creating a plan to implement enablement programs when launching an offering.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.