Engage Conversationalists Using The POST Framework

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what customers say about brands — is more important than what brands say to customers. Forrester's Social Technographics® research recently revealed dramatic growth in the number of people who update their statuses using social media (we call them Conversationalists). By aligning outreach strategy with pre-established business objectives, marketers can tap into the power and popularity of status updates to support business goals.