Data Snapshot

Enterprise Marketers Focus On Personalization And Managing The Customer Lifecycle

March 30th, 2023
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Emily Collins , Bruna Venicio , Christine Turley

Marketers are finessing their growth strategies to balance consumer needs, business priorities, and the economic climate. But the path to growth varies for firms of different sizes. Marketers from companies with over $1 billion in revenue focus on personalizing customer interactions (65%), revitalizing customer acquisition efforts (53%), and orchestrating customer interactions across the customer experience (CX) (47%). Marketers from companies under $1 billion in revenue are addressing customer engagement, education, or loyalty (60%) and personalizing customer interactions (53%). This is a snapshot of Forrester’s data on 32 enterprise marketing suite users’ marketing challenges.

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