Best Practice Report

Enterprise Software Trials: Optimizing the Initial Experience

January 1st, 2018


B2B organizations are notorious for flooding the market with trial offers that aren't properly supported, both from an external and internal perspective. The initial portion of the trial process should support prospects as they download and begin using the software. Studying patterns of prospects that download a trial but don't use it can help to sharpen future lead scoring schematics.

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