Envision A Digital Marketing Strategy That Impacts Revenue

March 30th, 2023

With contributors:

Matthew Selheimer , Srividya Sridharan , Nicole Bouchie , Kate Pierpont

Summary

Differentiating digital marketing from the overall marketing strategy is essential. As customer buying decisions become more complex, it is crucial that digital leaders implement a digital marketing strategy to accelerate the pace at which the company changes. In this report, we describe how to align digital strategic priorities to the CMO’s marketing strategy by building the digital marketing foundation, defining prerequisites and strategy core components, and ensuring orientation to desired business outcomes.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.