Vision Report

Envision The Future Of The Marketing Technology Stack

A Best-In-Class Approach To Designing An Aligned Technology Stack That Provides Value

January 24th, 2022
With contributors:
Cristina De Martini , Ella Sullivan , Arianne Burnette


A robust technology stack is critical to B2B marketing. Along with customers’ demand for personalized, engaging digital experiences, marketers must have an infrastructure that can deliver. Customer-focused delivery must occur while improving productivity, efficiency, and speed-to-market in a cost-effective way. Marketers must collaborate with other functions across the revenue engine on a more strategic approach, considering technology investments in the context of core capabilities that support company goals. This report outlines the importance of an aligned technology strategy and roadmap that ensures the tech stack supports marketers, delivers value, and enables a great customer experience.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.