Vision Report

Envisioning Optimized Insights-Driven Demand Across The Partner Ecosystem

Establishing Partner Ecosystem Demand Excellence Requires Both Internal And External Alignment

January 26th, 2023
Kathy Contreras, VP, Principal Analyst
Kathy Contreras VP, Principal Analyst
With contributors:
Maria Chien , Kiri Bartels , Arianne Burnette

Summary

A supplier’s magnitude of growth is contingent on partner ecosystem marketing igniting, orchestrating, and co-innovating customer value across an expanding and evolving ecosystem of partners. Therefore, partner ecosystem marketing leaders must establish a comprehensive partner demand strategy. Partner ecosystem marketing leaders should apply an insights-driven approach to demand strategies for partners that supports the organization’s partner recruitment, partner demand, indirect revenue and retention, and partner ecosystem growth goals. This report highlights the alignment required to produce an optimized insights-driven demand strategy across the partner ecosystem.

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