Establishing A B2B Digital Marketing Team Charter

Digital marketing activities are often interpreted differently across organizations, making it critical for leaders to define the team’s specific responsibilities. A digital marketing team charter provides a clear purpose that the team can unify around and transparency for the entire organization of what to expect from digital marketing efforts. By establishing a defined scope, activities, stakeholder engagement, and digital workflows, the charter sets consistent standards for the team and creates reliable expectations for key stakeholders. This report details the key components of a digital marketing team charter and clarifies the team’s purpose within the broader marketing and organizational context.