Trends Report

Establishing A Global Online Retail Footprint

An Analysis Of US eBusiness International Expansion

September 17th, 2010
ZW
Zia Daniell Wigder
With contributors:
Carrie Johnson , Benjamin Zeidler

Summary

It used to be that international expansion for US-based retailers meant shipping to Canada. Today, however, the majority of the top 50 online retailers in the US have a presence outside the country and the number of global initiatives increases every year. Which markets are proving the most popular with US companies looking to sell their products online? Which ones have seen less investment? And what factors should eBusiness executives consider when determining which international markets to target? An analysis of the global initiatives of online retailers suggests that while North America and Europe have been the primary target markets to date, opportunities exist in Asia and Latin America for companies willing to look beyond the typical global expansion path and enter markets earlier in the global eCommerce adoption cycle.

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