Best Practice Report

Establishing A Partner Event Strategy

Feb 11, 2020

Summary

B2B organizations can leverage a broad universe of events to achieve channel-specific goals. Channel marketers must establish a comprehensive partner event strategy prior to developing their annual event plan. Most B2B organizations manage and support partner-related events in an ad hoc fashion. In many cases, channel leaders lack a strategic focus or plan for managing the universe of partner events; as a result, events are planned with a reactive, opportunistic, or tactical approach. This report introduces the elements of a well-defined and comprehensive partner event strategy to achieve channel-specific goals.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).