Establishing A Partner Event Strategy

February 11th, 2020

Summary

B2B organizations can leverage a broad universe of events to achieve channel-specific goals. Channel marketers must establish a comprehensive partner event strategy prior to developing their annual event plan. Most B2B organizations manage and support partner-related events in an ad hoc fashion. In many cases, channel leaders lack a strategic focus or plan for managing the universe of partner events; as a result, events are planned with a reactive, opportunistic, or tactical approach. This report introduces the elements of a well-defined and comprehensive partner event strategy to achieve channel-specific goals.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.