Establishing A Product Management Charter

June 28th, 2024

Lisa Singer VP, Research Director

Tony Plec Principal Analyst

With contributors:

Amy Hayes , Jessica Troiano , Drew Zalucky

Summary

A lack of clarity and alignment on the specific objective and focus of a product management team creates confusion — as well as dissatisfaction when expectations are not met. For B2B organizations, a charter can be an effective means of ensuring agreement and alignment on various functions’ roles and goals. Establishing a product management charter clarifies the team’s goals and creates clarity for adjacent functions such as marketing, user experience, and development. In this report, we describe the key components of a product management charter and the purpose of the product management team within an organization.

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