Establishing Content Asset Type Definitions

June 22nd, 2020

With contributors:

Phyllis Davidson , Kathleen Pierce , Christine Polewarczyk

Summary

B2B content leaders can apply the concept of asset classes to their content. Defining the most commonly used content asset types and formats gives B2B marketing teams a shared language and standards for planning and creating content. It also helps teams recognize and categorize assets consistently in content inventories and measurement dashboards as they seek to understand which assets have the most impact. In this report, we define the content asset types most frequently used by B2B organizations.

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