Data Snapshot

European Consumers Are Interested In Nontraditional Delivery Options

March 31st, 2023
Brendan Witcher, VP, Principal Analyst
Brendan Witcher VP, Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Taylor Hansen

Nine percent of French and 10% of UK online adults who use in-store pickup say they use it because they don’t have a good or safe place for a package to be delivered. Retailers should analyze the feasibility of offering alternate pickup locations for customers who can’t get to one of their stores. This snapshot reviews Forrester’s data on French and UK consumer interest in alternate delivery (i.e., non-home delivery) options like collecting a purchase from a nearby locker, convenience store, or other third-party location.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.