European Consumers' Social Media Use Continues To Grow

European online consumers continue their uptake of social media, with more than half now regularly engaging in some type of social content. Interest is wide across both countries and age groups, with one-third of consumers older than 65 now using some sort of social media on a regular basis. For interactive marketers, this is a watershed moment; whatever your target audience, it's now likely that a significant number use social media in some way. Your priority is to gain an understanding of your consumers' usage and how to employ social tools.