Forecast Report

European IPTV Forecast, 2009 To 2014

IPTV's High Growth Rates Are Coming To An End

September 23rd, 2009
With contributors:
J. P. Gownder , Tushi Banerjee , Laura Wiramihardja

Summary

IPTV adoption in Western Europe will continue to enjoy dynamic growth between 2009 and 2014 — 19% per year — resulting in 20.3 million IPTV households in 2014. However, during that period, the dynamics of the IPTV market will change: The main growth factors that drove the IPTV market during its launch phase — home broadband adoption and the analog TV switch-off process — will gradually fade out, and short-term growth will mainly come from the conversion of secondary TVs to digital TV. IPTV product strategists must now decide on short-term activities that can drive further uptake.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.