Trends Report

European Tech Buyers Continue To Consume Digital Content Socially

The 2012 B2B Social Technographics® Of European Buyers

September 26th, 2012
Peter O'Neill, null
Peter O'Neill
With contributors:
Bradford Holmes , Sophia Vargas

Summary

Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology decision-makers to find out how they leverage social media for their buying process. The resulting Social Technographics® Profile shows which online sources will drive purchase decision-making. Forrester also breaks down these profiles by country audience and is able to highlight important differences between national buyer behaviors. To tap into this activity variance, smart business-to-business (B2B) marketers will invest in ways to model buyer behavior, refine segmentation, and build social behaviors into buyer personas at a national level.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.