Summary
The recovery of real incomes, easing inflation, lower energy prices, abating supply constraints, improved business confidence, and a strong labor market contribute to an improved economic outlook in 2024. European tech spend will bounce back to 5.1% growth in 2024 — significantly faster than the 2.6% growth in 2023. Countries with faster GDP growth see faster tech spend growth, though technology adoption constraints in data centers, chip supply, AI, and data regulation and tech market competition persist. Enterprises with higher-value business activities, higher digital maturity, and more advanced cybersecurity adoption will spend more on technology.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).