European Tech Market Outlook, 2015 To 2016

CIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided by the European Central Bank's stimulus and stronger exports from the weak euro, European economies are growing modestly, and that is giving a lift to tech market purchases. CIOs in Europe are starting to pursue the business technology (BT) agenda of adopting technologies for winning, serving, and retaining customers, though to a lesser degree than in the US. Shifts to mobile apps and tech consulting will drive significant growth in software and tech consulting. Although weak growth and deflationary risk remain, CIOs in the Eurozone should start to be a little bit assertive, as there is room for optimism.