Vision Report

Europe’s Digital Renaissance Starts Now

Industrial B2B Platforms Are The Key To Europe’s Technology Future

November 11th, 2020
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Oliwia Berdak , Pascal Matzke , Enza Iannopollo , Paul Miller , Paul McKay , Bernhard Schaffrik , Joanna O'Connell , Melissa Chaudet , Rachel Birrell

Summary

The current crisis has magnified European firms’ dependency on Chinese supply chains and US digital platforms. We’re starting a new series of research on the state of digital business and technology in Europe and what European sovereignty really means. This first report offers an overview of the European digital technology landscape and gives CMOs and other C-level execs at European brands a high-level view of current digital and tech adoption and the reality of US digital platforms’ domination.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.