Summary
Forrester’s B2C Marketing Priorities Maturity Assessment helps marketing leaders gauge their team’s performance against the seven core priorities that comprise Forrester Decisions for B2C Marketing Executives. The assessment takes 10 minutes and has 21 questions. The results include a maturity level, along with definitions and guidance, for each of the seven priorities. This assessment provides a baseline as B2C CMOs and other marketing executives elevate, evolve, and embolden their marketing functions as engines for customer obsession.
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