Maturity Assessment

Evaluate Your B2C Marketing Organization

The B2C Marketing Priorities Maturity Assessment

August 17th, 2021
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
With contributors:
Keith Johnston , Emily Collins , Chahiti Asarpota

Summary

Forrester’s B2C Marketing Priorities Maturity Assessment helps marketing leaders gauge their team’s performance against the seven core priorities that comprise Forrester Decisions for B2C Marketing Executives. The assessment takes 10 minutes and has 21 questions. The results include a maturity level, along with definitions and guidance, for each of the seven priorities. This assessment provides a baseline as B2C CMOs and other marketing executives elevate, evolve, and embolden their marketing functions as engines for customer obsession.

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