Maturity Assessment

Evaluate Your Portfolio Marketing And Product Data Capabilities Maturity

August 23rd, 2024
Brittany Viola, Analyst
Brittany Viola Analyst
Nicky Briggs, VP, Principal Analyst
Nicky Briggs VP, Principal Analyst
With contributors:
Amy Hayes , Kim Herrington , Brett Kahnke , Ross Graber , Nicole Bouchie , Drew Zalucky

Summary

Forrester’s Portfolio Marketing And Product Data Capabilities Maturity Assessment helps portfolio marketing and product teams evaluate their teams’ ability to understand, interpret, and effectively use data to perform against core responsibilities aligned to business objectives. This requires a strong grasp of accessible, high-quality data sources and the ability to analyze data and present insights to support decision-making. Leaders can use the assessment results to create a business case for investment in underperforming areas (e.g., upskilling, partnering, recruiting) to address gaps — and leverage individual team member results for a balanced and holistic view.

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