Evaluate Your Portfolio Marketing And Product Data Capabilities Maturity

Forrester’s Portfolio Marketing And Product Data Capabilities Maturity Assessment helps portfolio marketing and product teams evaluate their teams’ ability to understand, interpret, and effectively use data to perform against core responsibilities aligned to business objectives. This requires a strong grasp of accessible, high-quality data sources and the ability to analyze data and present insights to support decision-making. Leaders can use the assessment results to create a business case for investment in underperforming areas (e.g., upskilling, partnering, recruiting) to address gaps — and leverage individual team member results for a balanced and holistic view.