Maturity Assessment

Evaluate Your Readiness To Implement The Human/Technology Equivalent

Achieve The Optimal Performance Mix Of People, Technology, And Outcomes

April 22nd, 2022
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Keith Johnston , Alex Sobchuk , Lexie Lawhon , Peter Harrison

Summary

The Human/Technology Equivalent Maturity Assessment helps chief marketing officers build the business case to implement the human/technology equivalent (H/TE), a new remuneration model that permanently couples people with technology, which leads to more productive employees and higher marketing returns. Assess your people, technology, and outcomes to see where you are and what to do next to realize more productive and higher-yield partnerships.

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