Evaluating The State Of Internal Sales Communications

B2B sales reps are often overloaded with internal communications — and distracted from core selling activities — when disparate groups repeat their messages in multiple channels in an attempt to ensure that the information is received. Although the advantages of centralizing sales communications may seem obvious, it requires significant effort and coordination among groups. This report describes three levels of sales communications maturity, along with the key processes, governance standards, technology, and next steps for each level.