Data-driven businesses must continuously improve five capabilities: application, data, process, people, and infrastructure. Weaknesses and gaps in any one of the competencies — including people — will decrease the chances for success of the entire data-driven business approach. Roles must live at the intersection of lines of business, IT, and data/analytics organizations and include new, emerging personas and skills. This report for data and technology executives recommends new and emerging roles, responsibilities, and skills that are critical to improving the overall success and adaptiveness of data-driven efforts as companies strive to future-proof their businesses.