Evolved Partner’s Journey Templates

October 24th, 2023

With contributors:

Maria Chien , Kiri Bartels , Ellen Lind

Summary

Defining the partner’s journey is foundational to the success of any partner ecosystem. The Evolved Partner’s Journey Templates, which are based on the Forrester Evolved Partner’s Journey framework, are designed to help partner ecosystem marketing leaders and their team members formalize development of the ecosystem partners’ journeys. With focused consideration of the partner’s perspective, these templates streamline development of the detailed journeys a supplier needs partners to move through to progress toward partner growth and loyalty.

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