Summary
Many observers are heralding blockchain as an emerging economic force similar to the internet in the 1990s. Billions of dollars are flowing into blockchain startups, and eBusiness pros are suspicious. However, eBusiness leaders should not ignore the underlying tenets driving the rise of blockchain and distributed ledgers. This report answers questions around why eBusiness and channel strategy professionals should start to evaluate blockchain for their business, while taking a long-term strategic approach to any implementation.
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