Best Practice Report

Executive Q&A: Breaking Down Blockchain In Six Questions

A Primer For eBusiness And Channel Strategy Professionals

June 7th, 2016
BM
Brendan Miller
With contributors:
Martha Bennett , Fiona Swerdlow , Rebecca Katz , Meredith Cain

Summary

Many observers are heralding blockchain as an emerging economic force similar to the internet in the 1990s. Billions of dollars are flowing into blockchain startups, and eBusiness pros are suspicious. However, eBusiness leaders should not ignore the underlying tenets driving the rise of blockchain and distributed ledgers. This report answers questions around why eBusiness and channel strategy professionals should start to evaluate blockchain for their business, while taking a long-term strategic approach to any implementation.

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