Summary
As marketing professionals in Asia Pacific scale, mature, and optimize their social marketing efforts, they struggle with organizational challenges, often in the form of rigid processes and resource constraints. To overcome these hurdles, social marketers need to create a nimble organization that can respond to real-time conversations and online interactions. This report answers some of the questions that clients often ask Forrester about social marketing to help Asia Pacific marketers choose the organizational model that is best suited for social marketing at their firms.
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