Best Practice Report

Executive Q&A: Learning Maps; Innovative Tools For Customer Experience Training

June 18th, 2014
Samuel Stern, null
Samuel Stern
With contributors:
Harley Manning , Dylan Czarnecki


Learning maps are large-scale visualizations that use data, graphics, and illustrations to tell a story. They are an increasingly popular training tool for companies that want to transform their cultures and become customer-obsessed. This report answers questions about creating and using learning maps for customer experience training and helps customer experience professionals decide if their organizations need them.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.