Trends Report

Executive Spotlight: Selling Security To The CMO

An Outline Of CMO Priorities, And The Five Questions Every CISO Should Ask The CMO

January 9th, 2014
AR
Andrew Rose
With contributors:
Sheryl Pattek , Christopher McClean , Katherine Williamson

Summary

The age of the customer is redefining business challenges for organizations of all types. Rather than paying lip service to "customer care," they now must become "customer-obsessed" to retain market share. This escalation requires new strategies and dedicated leadership, and the chief marketing officer (CMO) is stepping up to deliver. As technology sits at the heart of customer engagement strategies, marketing functions are becoming increasingly influential in IT decisions, and their demands are often greater than the CIO's — faster adoption of technology, shortened development cycles, and greater flexibility of solutions. Chief information security officers (CISOs) who fail to engage with their CMO colleagues will find themselves constantly on the back foot and fighting too many losing battles to retain their credibility. Learn the most important trends and priorities of marketing and act now to build possibly your most important business relationship.

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