Technology leaders evolve their organizations and people in phases. Many CIOs and IT organizations are in the early stages of this evolution as their firms begin to develop and deliver great customer experience (CX). This report — the first of three in the people competency of the IT transformation playbook — helps technology leaders understand the challenges and opportunities at the beginner phase. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.