Expanding A Product Portfolio With Services

January 1st, 2018

Summary

Although B2B growth strategies are not as blatant, there is often a case to be made for broadening a portfolio by offering services in addition to products. The annual planning cycle is a perfect time for product leaders to investigate whether there are opportunities for growth by adding services. This report discusses the types of services commonly added to product portfolios and five lenses that planners can use to evaluate potential service offerings.

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