Case Study

Export Development Canada: Boosting Sales Productivity And Awareness With Sales Communications Management

January 1st, 2018


The pace of change in the global marketplace requires companies to continually adapt to variable market conditions to stay competitive. Although this adaptability may result in becoming a more successful company, it takes a toll on sales reps, who must stay abreast of internal and external changes to remain effective. Forrester’s research indicates that 90%of sales enablement leaders have identified the streamlining of sales communications as a top priority. In this case study, we describe how Export Development Canada (EDC) used sales communications management to improve sales productivity while increasing awareness.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.