The pace of change in the global marketplace requires companies to continually adapt to variable market conditions to stay competitive. Although this adaptability may result in becoming a more successful company, it takes a toll on sales reps, who must stay abreast of internal and external changes to remain effective. Forrester’s research indicates that 90%of sales enablement leaders have identified the streamlining of sales communications as a top priority. In this case study, we describe how Export Development Canada (EDC) used sales communications management to improve sales productivity while increasing awareness.