Best Practice Report

Extract Maximal Benefit From Your AR Value Statement

December 14th, 2022
With contributors:
Laura Koetzle , David Morrison , Kate Pierpont


Analyst relations (AR) managers struggle to build value-driven AR plans, let alone to articulate any resultant business value in crisp statements that convince executives of AR’s worth. But the plan and the value statement should go hand in hand. In this report, we assess the relationship between the two and how AR managers can crystallize the value elements of a plan into very short value statements. AR uses the value statements in a range of settings from AR planning to claims for high rewards in personal annual reviews.

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