Trends Report

Facebook Loses Ground Among US Online Youth

A North American Consumer Technographics® Report

December 12th, 2017
AL
Anjali Lai
With contributors:
Reineke Reitsma , Xiaotong Duan , Rachel Birrell

Summary

In the race to win and sustain the attention of US youth, Facebook is falling behind. Our analysis of trended behavioral and attitudinal data reveals that young consumers increasingly engage with a variety of social networking sites, at Facebook's expense, because of the distinct value they derive from these other platforms. Here, we apply Forrester's Consumer Technographics data to reveal US youth's behavior and perspectives on social media — with a focus on Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.