Role Profile

Field Marketing Manager, Account-Based Marketing

January 31st, 2019


This Forrester B2B Role Profile provides a job description and competencies for the account-based marketing (ABM) field marketing specialist role. This field marketer is aligned to a segment, market, country or cohort of these, and assigned to support one or more accounts and their associated account-based sales teams. This role is responsible for planning, organizing, executing and measuring programs in support of local annual strategic account growth objectives.

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