Planning Guide Report

Financial Services Marketing: Planning Assumptions 2020

August 6th, 2019


SiriusDecisions has identified five planning assumptions that should drive the agenda of financial services CMOs and marketing leaders in 2020. The most successful financial services CMOs will be those who align to the changing growth opportunities in the industry. CMOs should assess marketing’s required capabilities and develop a strategic approach to enhance those capabilities throughout the marketing organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.