Fire Up The Digital Engine Driving Your Business

August 9th, 2022

Julie Ask

With contributors:

Ian Jacobs , Fiona Swerdlow , Sharyn Leaver , David Hoffman , Peter Wannemacher , Nicole Murgia , Melissa Parrish , Kim Cevoli , Gabrielle Raymond , Ashley Villarreal

Summary

Your business is inherently digital — and your dependence on digital as a core competency is growing exponentially. Farmers use connected farm equipment to manage acreage yields and manage books. Amusement parks sell tickets, manage queues, and enhance roller coaster rides with digital. Whisky distillers forecast sales, crowdsource flavor ideas, and delight customers with personalized marketing. As a digital business professional, you operate at the intersection of technology and the business at large. This report explains how digital business pros operate and fuel the engine that builds the digital experiences that in aggregate deliver the services and products that power the whole business.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.