Vision Report

Fire Up The Digital Engine Driving Your Business

August 9th, 2022
Julie Ask, null
Julie Ask
With contributors:
Ian Jacobs , Fiona Swerdlow , Sharyn Leaver , David Hoffman , Peter Wannemacher , Melissa Parrish , Nicole Murgia , Kim Cevoli , Gabrielle Raymond , Ashley Villarreal


Your business is inherently digital — and your dependence on digital as a core competency is growing exponentially. Farmers use connected farm equipment to manage acreage yields and manage books. Amusement parks sell tickets, manage queues, and enhance roller coaster rides with digital. Whisky distillers forecast sales, crowdsource flavor ideas, and delight customers with personalized marketing. As a digital business professional, you operate at the intersection of technology and the business at large. This report explains how digital business pros operate and fuel the engine that builds the digital experiences that in aggregate deliver the services and products that power the whole business.

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