Summary
The everyday use of digital solutions in consumers’ lives means that B2C businesses must always deliver exceptional digital experiences to win, serve, and retain customers. B2C brands need digital business capabilities as a core competency to be competitive. As a result, those responsible for the care and feeding of commerce channels — digital business and strategy (DB&S) professionals — recognize that their digital strategy has slowly become the business strategy. This report shows how DB&S leaders can use the components of Forrester’s Digital Engine to build customer-aligned and operationally sound digital experiences and create new business models, products, and services.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).