Best Practice Report

Firms With Advanced Marketing Teams Grow Faster And Focus On People

Landscape: The Experience-Led Marketing Playbook

February 22nd, 2021
With contributors:
Cole Walsh , Caroline Robertson , Christine Turley


Firms with advanced marketing teams have dedicated functions for customer experience (CX) and employee experience (EX), with very clearly defined visions that are closely aligned to their brand promise. Companies that are advanced in marketing innovation are much more likely to report significantly higher growth rates than beginners according to our respondents. The Forrester Analytics Business Technographics® Marketing Survey, 2020 assessed the marketing innovation maturity of firms around the world. Using this survey, this report offers CMOs insights into what the most mature firms are doing right and delivers evidence to support the need for marketing groups to put people first.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.