First 90 Days: Channel Operations Leader

January 1st, 2018

Stephanie Sissler VP, Principal Analyst

With contributors:

Stephanie Sissler , Stephanie Sissler

Summary

New channel operations leaders must quickly gain the insight and intelligence necessary to ensure that channel operations contribute to the success of the business. Establish strong working relationships with other functional areas to strengthen operational interlock and represent the voice of the channel partner. Near-term initiatives should demonstrate progress and establish a foundation for continued success. By starting with a discovery process, channel operations leaders can bypass many predictable obstacles and select the initiatives most likely to make an impact. In this report, we outline the activities that channel operations leaders must complete during their first 90 days in the role and reference relevant Forrester’s research to ease the transition.

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