Summary
New corporate communications leaders must gather intelligence from internal and external stakeholders to provide a basis for strategic action. Clarifying cross-functional processes and responsibilities, identifying opportunities to measure communication programs, and aligning results of communications programs with desired business outcomes are essential to success. This report outlines key activities that a new corporate communications leader should complete during the leader’s first 90 days. This report references key takeaways from Forrester’s research to ease the communication leader’s organizational transition.
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