First 90 Days: Corporate Communications Leader

January 1st, 2018

Summary

New corporate communications leaders must gather intelligence from internal and external stakeholders to provide a basis for strategic action. Clarifying cross-functional processes and responsibilities, identifying opportunities to measure communication programs, and aligning results of communications programs with desired business outcomes are essential to success. This report outlines key activities that a new corporate communications leader should complete during the leader’s first 90 days. This report references key takeaways from Forrester’s research to ease the communication leader’s organizational transition.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.