Best Practice Report

First 90 Days: Corporate Communications Leader

January 1st, 2018

Summary

New corporate communications leaders must gather intelligence from internal and external stakeholders to provide a basis for strategic action. Clarifying cross-functional processes and responsibilities, identifying opportunities to measure communication programs, and aligning results of communications programs with desired business outcomes are essential to success. This report outlines key activities that a new corporate communications leader should complete during the leader’s first 90 days. This report references key takeaways from Forrester’s research to ease the communication leader’s organizational transition.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.