First 90 Days: Marketing Operations Leader

January 1st, 2018

Cristina De Martini VP, Research Director

With contributor:

Summary

A new marketing operations leader must assess the key challenges facing the marketing organization, based on the agenda of the CMO and the results of an initial discovery process. He or she must then prioritize areas of initial focus, gain agreement on short- and long-term initiatives, and then take action to address critical issues and opportunities. In this report, we outline a marketing operations leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.

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