First 90 Days Report

First 90 Days: Marketing Operations Leader

January 1st, 2018
With contributor:


A new marketing operations leader must assess the key challenges facing the marketing organization, based on the agenda of the CMO and the results of an initial discovery process. He or she must then prioritize areas of initial focus, gain agreement on short- and long-term initiatives, and then take action to address critical issues and opportunities. In this report, we outline a marketing operations leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.