First 90 Days: Portfolio Marketing Leader

Portfolio marketing leaders must use their first 90 days to assess and establish how their function can accelerate growth for the organization. Leaders should meet with functional stakeholders to gather intelligence, assess opportunities, and identify allies who are eager for change. They should also define a vision for the function and identify the leaders on their team and across the company who can help fulfill it — and establish key initiatives for driving greater customer centricity. The measure of success for a portfolio marketer’s first 90 days isn’t their immediate impact, but the confidence they create across the company in the vision for accelerating growth.