First 90 Days Report

First 90 Days: The Revenue Enablement Leader

 and  four contributors
Updated Jun 17, 2025

Summary

A new revenue enablement leader must quickly assess the state of the sales organization and determine which priorities to support, as there can be many exciting priorities that might make sense to tackle first. However, new enablement leaders must take a step back and assess the organization’s existing enablement activities and use this information to chart a successful path forward. It is essential to achieve quick wins and develop a clear 12-month plan that supports corporate goals for the year. In this report, we outline key activities for a new revenue enablement leader’s first 90 days in the role, and reference relevant Forrester research to ease the transition.

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