First 90 Days Report

First 90 Days: The Revenue Operations Leader

August 26th, 2022
Julian Archer, null
Julian Archer
With contributors:
Laura Cross , Steve Silver , Anne Slough , Ella Sullivan , Robin Whiting


In attempting to streamline the revenue engine of the company, some organizations have already created or are just starting to staff a centralized revenue operations function. In this report, we outline a revenue operations leader’s key activities for the first 90 days in the role and reference relevant Forrester research to ease the transition.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.