Trends Report

Five Key Trends That Will Shape Your Content Services Strategy In 2024

April 29th, 2024
With contributors:
Glenn O'Donnell , Stephanie Balaouras , Paige Ludl , Kara Hartig


Five trends are shaping the enterprise content management (ECM) market: 1) generative AI (genAI), 2) renewed focus on governance and security, 3) content platforms’ role in the digital workplace, 4) extension of content platforms to adjacent markets, and 5) business leaders’ influence on technology decisions. Technology leaders should read this report to understand the impact of these trends and ways to prepare for it.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.