Trends Report

Flexing The Mobile Channel In A Recession

How Interactive Marketers Can Leverage Mobile In A Downturn

March 6th, 2009
Neil Strother
With contributors:
Nate Elliott , Emily Bowen


One-third of consumers expect to alter their use of cell phones and wireless services this year as they cope with a faltering economy, and many will change their buying habits to lower spending. Interactive marketers seeking to reach mobile consumers should seize upon this shifting behavior by offering money- or time-saving tools such as alerts, product comparison services, or coupons.

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